The Hindu

    “We want to make it a calendar event like other music festivals across the world and a part of the tourist itinerary,” says Suneesh Tom, CEO of Cobalt, which organised the three-day fest over the Easter weekend. “It has been a logistical nightmare, but I think we pulled it off.”

    The Hindu

    The hills were alive with the sounds of rock, heavy metal, fusion and everything in between.

    From 11 in the morning to almost 11 at night, the stately old Fernhills Palace hotel, once the summer retreat of the Mysore maharajah, reverberates to drums, guitars, synthesisers, cheers and whistles as musicians perform folk, jazz, heavy metal and spiritual fare. There is an impressive line-up of performances split between two stages, separated by a wooded stretch.

    Lalitha Suhasini, Editor, Rolling Stone, India, concludes, “The MAD fest was a hit in the sense that it introduced bands to newer audiences and vice versa. Despite a couple of organisational setbacks, the fest managed to be the first of its kind to expose local audiences to indie bands from across the country.”

    New Indian Express

    The first international event ‘MAD Festival’ comprising music, art and dance is being organised by Bangalore-based marketing communications company Cobalt. It will be held at Ferhills Palace in Ooty from April 5 to 7

    Times of India

    Coimbatore goes ‘MAD’. The stage is all set for a sublime festival in the ‘Queen of Hill Stations’, promising an eclectic mix of music, dance and art, and other performing arts promising to give city folks a nice summer getaway, apart from giving them an opportunity to network with like-minded individuals from all over the country.

    While organizers (Cobalt) have admittedly been on their toes, getting last-minute arrangements done for a festival of this scale, which is being dubbed as India’s ‘Woodstock’, youngsters are preparing to have the time of their lives.

    “I heard about this festival from my friend and decided to purchase tickets for it right away…” Says , a hardcore rock fan. “I am looking forward to listen to Malayalam rock band Avial and old school metal band Kryptos perform live, apart from making a lotof new friends,” he adds.

    Deccan Chronicle

    The MAD Festival is a brand new three day music, arts and dance (MAD) affair. Performing at the event are international artistes and the best of acts from across the country.

    The Hindu

    The first edition of the MAD Festival is all set to take place between April 5, 6 and 7 in Ooty’s Fernhills Palace. The festival promises to be a cultural extravaganza that will promote India’s most fascinating destinations, and showcase an eclectic mix of traditional and contemporary music, arts and dance and other performing arts cutting across genres, from across India and the world.

    New Indian Express

    Quietly brewing in the hills of Ooty, the Music Arts and Dance (MAD) Festival is all set to unfold from April 5-7, with some of the best known music and dance talent from across the world (of course, they’re mostly from India, but then again, thank the internet for their popularity).

    And mind you, it is large — If just saying 48 acts performing across three days doesn’t make you raise your eyebrows, then perhaps a few names will — from Indian Ocean, The Raghu Dixit Project, Isha Shravani, Thermal And A Quarter, Avial, La Pongal, Slain and Skinny Alley to international bands like State of Bengal (UK) and No Blues (Amsterdam), it doesn’t get bigger than this.

    New Indian Express

    Our Pick: Performances by the six primary tribes of the Nilgiris (Todas and Irulas, among others).Festival goers will get to interact with the tribals and learn more about them and their skills, music and art and dance forms.

    Deccan Chronicle

    “India’s Woodstock arrives… College students all over the country are gearing up to hit Fernhill Place in Ooty this week for the M.A.D Festival. Three days of jazz, folk, reggae and rhythm. Three nights of funk, bonfires, metal and head-banging. And 72 hours of absolute MAD-ness!”

    The Week

    “Revel without a pause (The MAD festival in Ooty makes a crazy cocktail of music, arts and dance.”

    Times of India

    “Though big names like Indian Ocean and Raghu Dixit Project pull in the crowd, the beauty of this music festival is that it allows people to stumble upon a little-known band or artiste,performing a genre that they never knew they would like.”

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