Download A Creator’s Guide to Transmedia Storytelling: How to by Andrea Phillips PDF

By Andrea Phillips

The First How-To method consultant to Transmedia Storytelling

“Phillips’s e-book is a robust instrument for a person who desires to make a profession for him- or herself in the international of transmedia. via her suggestions, the reader is ready to comprehend the basics of transmedia and the ability it will probably have whilst used with a compelling and powerful story."
―David Gale, government vp, MTV go Media

“Transmedia storytelling is a daring and interesting new enviornment for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent advisor to a subsequent iteration of creators during this medium. She demystifies the method and proves that you just, too, can push the envelope and be a part of the way forward for storytelling.”
―Michelle Satter, Founding Director, Sundance Institute function movie Program

“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving recommendations in the back of multiplatform narrative. Andrea Phillips is one in every of a small handful of writers in a position to either working towards and obviously conveying the rules of transmedia storytelling. hugely recommended!”
―Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense advisor for the fun-filled and surprisingly impressive global of transmedia storytelling.”
―C. C. Chapman, coauthor of Content ideas and Amazing issues Will Happen

Includes Q&A classes with the world’s major specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation―a innovative process for telling tales throughout a number of media systems and formats―and it’s speedily changing into the go-to technique for a wide selection of companies. when you paintings in advertising and marketing, interesting, or ads, transmedia storytelling is a must have instrument for pulling humans into your world.

Why do you want A Creator’s consultant to Transmedia Storytelling?

If you need to allure, have interaction, and captivate your viewers, you would like this e-book. Written through an award-winning transmedia writer and popular video games fashion designer, this booklet exhibits you ways to make use of an identical advertising instruments utilized by heavy-hitters comparable to HBO, Disney, Ford, and Sony Pictures―at a fragment of the cost.

You’ll learn the way to:

  • Choose the proper systems to your story
  • make a decision no matter if to DIY or outsource paintings
  • Find and hold a powerful center construction group
  • Make your viewers a personality on your tale
  • Get the investment you need―and even make a revenue
  • Forge your personal winning transmedia career

With those confirmed media-ready options, you’ll how to generate must-read content material, must-see movies, and must-visit web pages that may basically develop larger as audience reply, give a contribution, and unfold the notice. You’ll create significant buzz with buildings equivalent to trade fact video games and fictional personality sites―or even “old-fashioned” structures comparable to e mail and call calls. The extra you hook up with your viewers and the extra you get them all in favour of the storytelling approach, the extra winning you are going to be.

This isn’t the long run. this can be now. this can be the way you inform your tale, contact your viewers, and take your video game to the subsequent level―through transmedia storytelling.

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Read or Download A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms PDF

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Additional info for A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Example text

Worry about making it something people will care about. W h at ’ s in a N ame ? T here may continue to be some scuffling about definitions for some time to come, because a lot of money and credibility could ride on the outcome. The history of the transmedia producer credit is a case in point. When the Producers Guild of America first announced that it was creating a transmedia producer credit, this immediately caused quite a bit of controversy. ” The PGA has a list of what qualifies as a distinct medium, too, including television broadcasts and feature films.

Entertainment Inc. 30 A C r e ato r ’ s G u i d e to T r a n s m e d i a Sto r y t e l l i n g OTHER MEDIA W The Primatech Paper website NBCU Photo Bank. Used with permission. hen transmedia marketing moves into television, you see a subtle shift in the relationship between transmedia components and the main event; the chronologies begin to overlap. For the NBC show Heroes, for example, the online Heroes 360 Experience provided a wealth of complementary content, including a web comic that spelled out many characters’ origins and motivations, sometimes before they even appeared on the show.

Because they have more money to throw around. For one thing, they’re a lot more likely to be able to pay the team a living wage, which means the creators can afford to devote more time and care to the project instead of working only in their off hours and on weekends. More money means higher production values; dollars spent translate pretty well into better-looking video, better-sounding audio, and sleeker, glossier websites. Audiences like that. ) Even more important than having improved production values, money lets you promote the story.

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